10 Fatal Social-Media Mistakes No Marketer Can Afford to Make
How to make your social media go viral is a mystery but social media that goes nowhere is well understood.
Over 2.6 billion people currently use at least one social media platform. By 2021, that number is expected to increase 15 percent to over 3 billion people.
Social media marketing is a powerful tool for marketers to connect their online audience. Given the rich data businesses have access to thanks to social media networks, targeting ideal customers has never been simpler. LinkedIn offers rich employment data, Facebook and Instagram provide marketers with detailed demographic information and Snapchat makes it easy for marketers to share geographically targeted ads.